Issue #3: How to find content ideas for your company’s Linkedin page.

Hey , it's Jenn, your SaaS marketing ally.

👇 Let's jump into Issue #3 of “Notes on Marketing ✍️”

Ever find yourself staring at a blank screen, unsure of what to post next on your company’s LinkedIn page?

It's even tougher without a content team to help out.

But don’t worry! There's plenty of information available to kickstart your content creation.

Here are three sources you can use right now, no excuses:

1. FAQs

If you have a SaaS company, chances are you have a FAQ page, either built by yourself to guide users or from actual customer questions.

Well, what if I told you that those FAQs hold the key to some seriously engaging content?

Think of short, snappy videos answering those questions.

Not only are you providing valuable information to your audience, but you're also showing them that you're approachable, relatable, and oh-so-helpful.

If videos aren't your thing, try Canva carousels or text-based posts.

Aim for that Q&A vibe.

2. Competitors' FAQs and Reviews

A peek at your competitors' FAQs might spark some ideas.

After all, if they're answering certain questions, it's because their audience is asking them too.

Check out your main competitors' FAQs and reviews.

Make a list of the questions they're answering and see if there's anything your product or service can do better.

Look at their negative reviews to find areas where you can shine.

You could even create short, TikTok-style videos demonstrating unique features or use cases that set your product apart.

Take this video as an example: watch

3. Reddit

Ah, Reddit—the wild west of opinions.

Did you know there are subreddits where people doing certain jobs or holding certain job titles go to rant and complain in the most nasty ways? Yup.

Just like some people dig deep into celebrity gossip, I dig deep into IT admin rants every Friday.

Start by searching for your audience's job titles and dive into the discussions.

While you won't use the negative posts directly, they can spark ideas for light-hearted or educational content.

If you can't find specific rant channels, browse popular posts of the week or month in relevant subreddits.

Pay attention to what people are saying and use it as inspiration for your posts.

So there you have it, a little dose of inspiration to kickstart your creativity.

Next time you say you don’t know what to post, open this email and send me a thank you note. 😛

💥That wraps up today's content, I appreciate you reading this far.

But, before you go…

👉🏼Things you should read:

• Everybody has to self-promote now. Nobody wants to.(Article from Vox)

• What is brand marketing anyway? (Article from medium)

Things Im currently into:

Normally, I share fun recommendations here, but honestly, this week has been super busy, and I didn't have much time for fun stuff, lol. I'll add more next week!

👉 Is there a topic you’d like me to write about in the next issue? Hit reply!

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